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Submitted by: Gonzalotf Cameron
A real expert copywriter will get to know you and your audience extremely nicely. She/he will discover all they can about your competition, too, in order to differentiate why/how you re better.
She ll craft your message to your particular audience, based on understanding the actual reasons they want your product/service, and then she ll compel them to take your desired action.
So when you have a internet presence and sell products or services, you need an e-mail campaign to drive visitors to a landing page that converts. It is as simple as that.
Your e-mail campaign, btw, can be just text or simple html. Both could be effective. It is the sales message and also the irresistible provide that matter most.
If you do not have a viable autoresponder series in location, that automatically sends out a series of emails to new individuals on your list, as they come on board, you re losing out on a Big, measurable marketing chance.
And what about upsells? Once you drive traffic to your landing page, via email, Seo or PPC and you get their opt-in e-mail address, in return for a useful complimentary gift and
are you also offering them some kind of compelling upsell that makes sense to them?
If you re not taking advantage of up-selling opportunities, you are also leaving cash on the table.
And, you must make sure that whenever you send out an html email promo, that the landing page they arrive at will have the very exact same graphics as the email. (Congruence)
Studies show that the abandon rates are higher, when the landing page is not exactly like the email they just saw a second earlier.
Yep, they say the responses are better, if you will find a few of the style elements repeated just a lot much better, when they re precisely the same as they saw in the email promotion.
Why? Readers will not even take .five seconds to guess whether or not they re within the right place. If it isn t immediately clear as glass, they ll leave.
9 Steps to Ensure a High ROI on Measurable Marketing
Know your audience.
Speak directly to their deepest, emotional triggers.
Make your message crystal clear & convincing.
Instill trust, credibility and believability in the copy.
Make your offer something they can t live without.
Make your price extremely fair and believable.
Make the process/path they follow to buy very clear and easy.
Maintain the exact same graphic treatment everywhere.
Provide an excellent guarantee/return policy that makes sense.
Provide one or more up-sell items, when appropriate, and with good taste.
So, if you are a business owner, CEO or in charge of marketing for a large corporation, I hope you re using a few of the highly measurable direct advertising avenues.
I didn t touch on direct response, using snail mail, which still does very nicely, of course. (Just ask Dan Kennedy.) You just have to wait a while to measure results, whereas with the Internet marketing methods, it is much faster.
We ve become so spoiled to the ability to test, evaluate and test some more online that some of us just can t wait for the mail anymore.
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